Lesson Eight Nike, from Small Beginnings to World Giant Abstract: Sports footwear and clothing maker Nike has become one of the most successful companies in the world. Its position as a giant global company has much to do with its marketing decisions Key words: Nike; marketing decisions marketing strategies; advertisementLesson Eight Nike, from Small Beginnings to World Giant Abstract: Sports footwear and clothing maker Nike has become one of the most successful companies in the world. Its position as a giant global company has much to do with its marketing decisions. Key words: Nike; marketing decisions; marketing strategies; advertisement