Lesson Eight Key point: useful terms and definitions of e-commerce Difficult points: writing of agreements
Lesson Eight Key point: useful terms and definitions of e-commerce Difficult points: writing of agreements
Lesson Eight By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson a writing of agreements a useful sentences for agreement (contract) By the end of this lesson, you should be able to L analyze Nike's marketing decisions
Lesson Eight By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ writing of agreements □ useful sentences for agreement (contract) By the end of this lesson, you should be able to □ analyze Nike’s marketing decisions □ prescribe the growing steps of Nike
Lesson Eight Nike, from Small Beginnings to World Giant Abstract: Sports footwear and clothing maker Nike has become one of the most successful companies in the world. Its position as a giant global company has much to do with its marketing decisions Key words: Nike; marketing decisions marketing strategies; advertisement
Lesson Eight Nike, from Small Beginnings to World Giant Abstract: Sports footwear and clothing maker Nike has become one of the most successful companies in the world. Its position as a giant global company has much to do with its marketing decisions. Key words: Nike; marketing decisions; marketing strategies; advertisement
Lesson Eight New Words capitalize on 利用 goddess 女神 watfle-sole 指以烤蛋饼用的铁制模具作为鞋底的 design 式样 cash on 利用;从中获利 leisure n;a.有闲;休闲(的) b oom 兴旺;激增 Jog 缓步前进;慢跑 athlete 运动员;田径运动员
Lesson Eight New Words capitalize on v.. 利用 goddess n. 女神 waffle-sole design n. 指以烤蛋饼用的铁制模具作为鞋底的 式样 cash on v. 利用；从中获利 leisure n.; a. 有闲；休闲（的） boom n.; v. 兴旺；激增 jog n.; v. 缓步前进；慢跑 athlete n 运动员；田径运动员
Lesson Eight endorse V 签署;认可;赞同 gear n 指(时髦)服饰 loom V 大量涌进;滚滚而来 rugged a 不平的;粗犷 controversial a 引起争论的;爱争论的 inextricably Ad.无法摆脱地;纠缠地 adage n 谚语;格言 sizzle 发出咝咝的声音 apparel n 衣服;衣物
Lesson Eight endorse v. 签署；认可；赞同 gear n 指（时髦）服饰 loom v. 大量涌进；滚滚而来 rugged a. 不平的；粗犷 controversial a. 引起争论的；爱争论的 inextricably Ad. 无法摆脱地；纠缠地 adage n. 谚语；格言 sizzle v.. 发出咝咝的声音 apparel n. 衣服；衣物
Lesson Eight Sentence Explanations 1. The global giant company with revenues in 1996 of US6. 4 billion and profits of $553 million started in the 1960s with the company's founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car 这家全球巨人公司1996年销售额达64亿美元、利 润达553亿美元,而在60年代却是靠推销廉价日本 运动鞋起家的,它的创始人将鞋放在自己的小汽车 里,在高中田径运动会上向运动员兜售
Lesson Eight Sentence Explanations 1. The global giant company with revenues in 1996 of $US6.4 billion and profits of $553 million started in the 1960s with the company's founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. 这家全球巨人公司1996年销售额达64亿美元、利 润达5.53亿美元，而在60年代却是靠推销廉价日本 运动鞋起家的，它的创始人将鞋放在自己的小汽车 里，在高中田径运动会上向运动员兜售
Lesson Eight with the company's founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car.注意,with后面 接复合宾语(宾语 company's founders及其后 面的两个宾语补足语 selling cheap Japanese sports shoes. FH using a supply of shoes they kept in their car)用来说明附带情况
Lesson Eight …with the company's founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. 注意，with 后面 接复合宾语（宾语company's founders及其后 面的两个宾语补足语 selling cheap Japanese sports shoes…和using a supply of shoes they kept in their car ）用来说明附带情况
Lesson Eight 2. With excellent timing and a fair share of good luck, the founders of Nike were perfectly placed to cash in on America's sports leisure boom during the 1970s, when millions of Americans began Jogging and running as part of their Personal campaigns to keep fit and healthy. 当时,在70年代,全美正掀起运动休闲的热潮 成千上万的人为了保持健康开始参加慢跑和长跑运 动。天赐良机和得天独厚的运气使耐克的创始人大 获其利。 to cash in从中获利。 to cash in从中获利
Lesson Eight 2. With excellent timing and a fair share of good luck, the founders of Nike were perfectly placed to cash in on America's sports leisure boom during the 1970s, when millions of Americans began Jogging and running as part of their Personal campaigns to keep fit and healthy. 当时，在70年代，全美正掀起运动休闲的热潮， 成千上万的人为了保持健康开始参加慢跑和长跑运 动。天赐良机和得天独厚的运气使耐克的创始人大 获其利。to cash in 从中获利。 to cash in 从中获利
Lesson Eight 3.The endorsements by star players encouraging ordinary consumers to buy the sports gear of the stars and dream of being champions themselves, saw Nike selling close to sus 1 billion worth of running, basketball and tennis shoes in 1986, while creating their first sports clothes under the Nike label 明星运动员的加盟鼓动了普通消费者购买明星 1986年,耐克公司出售了价值近10亿美元的跑鞋、 篮球鞋和网球鞋。这一年,耐克创立了它首批以耐 克命名的运动服系列。 Che endorsements做主语。saw是谓语,sesb ng表示伸某人如何如何
Lesson Eight 3.The endorsements by star players, encouraging ordinary consumers to buy the sports gear of the stars and dream of being champions themselves, saw Nike selling close to $US 1 billion worth of running, basketball, and tennis shoes in 1986, while creating their first sports clothes under the Nike label. 明星运动员的加盟鼓动了普通消费者购买明星 们穿的运动服装，梦想自己有朝一日成为冠军。 1986年，耐克公司出售了价值近10亿美元的跑鞋、 篮球鞋和网球鞋。这一年，耐克创立了它首批以耐 克命名的运动服系列。 The endorsements做主语。 saw是谓语，see sb +…ing表示使某人如何如何……
Lesson Eight Skill Training Agreement(Contract) 协议书也称为协定或合同。是一种契约凭证。协议 书对签约各方均有约束力,要求各方履行所规定的 义务,保证享受所规定的权利。协议书一般包括以 下几个部分:标题、正文、签署日期、签署地点 签约各方签字署名。协议书由于是一种契约凭证, 具有法律效力,所以用词非常讲究明白、准确 谨。有一些常用的词组、套语。 Agreement的写法 同样适合以下类似文种: contract合同; protoco草 案; treaty条约等等
Lesson Eight Skill Training Agreement (Contract) 协议书也称为协定或合同。是一种契约凭证。协议 书对签约各方均有约束力，要求各方履行所规定的 义务，保证享受所规定的权利。协议书一般包括以 下几个部分：标题、正文、签署日期、签署地点、 签约各方签字署名。协议书由于是一种契约凭证， 具有法律效力，所以用词非常讲究明白、准确、严 谨。有一些常用的词组、套语。Agreement的写法 同样适合以下类似文种：contract 合同; protocol 草 案; treaty 条约等等