Lesson Ten Key point: useful terms and definitions of e-commerce Difficult points: writing skills of headline of ads
Lesson Ten Key point: useful terms and definitions of e-commerce Difficult points: writing skills of headline of ads
Lesson Ten Requirement By the end of this lesson, you should be able to have a good command of ble-commerce terms given in the lesson writing headlines and supplementary items By the end of this lesson, you should be able to Know the structure of an advertisement Analyze the successful ways of Starbucks
Lesson Ten Requirement By the end of this lesson, you should be able to have a good command of □e-commerce terms given in the lesson □writing headlines and supplementary items By the end of this lesson, you should be able to □know the structure of an advertisement □analyze the successful ways of Starbucks □know the information superhighway
Lesson Ten Starbucks-Sharing Success Abstract: The article tells of the successful experience of the rise of StarbuckS. Its idea is that success is best when it's shared. and the ability to get people to think passionately and do things as if it were their own business can only be achieved when they are truly part of the business Key words: Starbucks, values-and culture- based business competitive advantage
Lesson Ten Starbucks—Sharing Success Abstract: The article tells of the successful experience of the rise of Starbucks. Its idea is that success is best when it's shared. And the ability to get people to think passionately and do things as if it were their own business can only be achieved when they are truly part of the business. Key words: Starbucks; values-and culturebased business; competitive advantage
Lesson Ten New Words chronicle n;v.记事;记述;载入编年 史 hold down (美口语)保持;维持 Irreversible a 不可逆的;不可改变的 have a lot to do with 与很有关系 Moby dick 中译本翻译成《白鲸》 be ean n(美俚)一块钱,Bean Stock小额股票
Lesson Ten New Words chronicle n; v. 记事；记述；载入编年 史 hold down （美口语）保持；维持 irreversible a. 不可逆的；不可改变的 have a lot to do with 与……很有关系 Moby Dick n. 中译本翻译成《白鲸》 bean n. ( 美 俚 ) 一块钱 ， Bean Stock 小额股票
Lesson Ten lose sight of 忽略;忘记 alignment 定位;结盟;校正 play .(up) with 以..自娱 hungry for a 渴望的 proliteration 扩散;激增 constituency 全体选民;顾客;赞助者 fragility 脆弱;脆性 attrition n 摩擦;损耗
Lesson Ten lose sight of 忽略；忘记 alignment n. 定位；结盟；校正 play…(up) with 以……自娱 hungry for a. 渴望的 proliferation n. 扩散；激增 constituency 全体选民；顾客；赞助者 fragility n. 脆弱；脆性 attrition n. 摩擦；损耗
Lesson Ten Sentence Explanations 1. After graduating from Northern Michigan University, Schultz spent three years in sales with Xerox, before moving on to a housewares company that sold coffee grinders to companies such as Starbucks. which had four stores back then, and sold coffee by the pound, not the cup 舒尔茨从北密执安大学毕业后,他先在施乐公司干 了3年销售,然后又去了一家家居商品公司,该公 司向诸如星巴克这样的公司销售咖啡研磨机。当时 的星巴克有4家分店,按磅而不是按杯卖咖啡
Lesson Ten Sentence Explanations 1.After graduating from Northern Michigan University, Schultz spent three years in sales with Xerox, before moving on to a housewares company that sold coffee grinders to companies such as Starbucks, which had four stores back then, and sold coffee by the pound, not the cup. 舒尔茨从北密执安大学毕业后，他先在施乐公司干 了3年销售，然后又去了一家家居商品公司，该公 司向诸如星巴克这样的公司销售咖啡研磨机。当时 的星巴克有4家分店，按磅而不是按杯卖咖啡
Lesson Ten 这个句子是一个复合句。主句的句型结构 是主+谓+宾,即: Schultz spent three years 由that引起的定语从句修饰先行词 I company2 在这个定语从句中,含有一个由 which引起 的非限制性定语从句,修饰先行词 Starbucks 句子中有两个非谓语动词 graduating和 moving,都是动名词,由它们引起的动名 词短语分别做介词 After和 before的宾语
Lesson Ten 这个句子是一个复合句。主句的句型结构 是主+谓+宾，即： Schultz spent three years. 由that 引起的定语从句修饰先行词company, 在这个定语从句中, 含有一个由which引起 的非限制性定语从句, 修饰先行词Starbucks。 句子中有两个非谓语动词 graduating 和 moving，都是动名词，由它们引起的动名 词短语分别做介词After和before 的宾语
Lesson Ten 2. When he could not he left in 1986 to open his own stores, II Giomale, which were successful enough for him to buy out the Starbucks Coffee Company a year later, with the help of local investors 在说服未能奏效之后,他于1986年退出了星巴克 自己开了一家“每日咖啡店”。生意相当成功, 足以使他于次年在当地投资者的帮助下,购买下 星巴克咖啡公司。 II Giornale(意)每天,是舒尔茨开的咖啡店 的名字
Lesson Ten 2. When he could not, he left in 1986 to open his own stores, II Giomale, which were successful enough for him to buy out the Starbucks Coffee Company a year later, with the help of local investors. 在说服未能奏效之后，他于1986年退出了星巴克， 自己开了一家“每日咖啡店” 。生意相当成功， 足以使他于次年在当地投资者的帮助下，购买下 星巴克咖啡公司。 II Giornale （意）每天， 是舒尔茨开的咖啡店 的名字
Lesson Ten 3.And the driving force of the company has al ways been trying to achieve this very fragile balance between recognizing the company' s responsibility for long-term value and profitability for the shareholders, and the most important, constituency and esponsibility for me, which is making sure that the people who do the work get rewarded
Lesson Ten 3.And the driving force of the company has always been trying to achieve this very fragile balance between recognizing the company's responsibility for long-term value and profitability for the shareholders, and the most important, constituency and responsibility for me, which is making sure that the people who do the work get rewarded
Lesson Ten 公司的驱动力一直是努力在以下两方面达到 种非常微妙的平衡:一方面是,承认公司 实现长期价值和为股东盈利的责任;另一方 面,也是最重要的是,我的员工和我的责任 即确保为公司工作的人都得到回报。 4. At the end of the day, every-body wins 到头来,人人是赢家。 At the end of the day., 最终;到头来;(工作等)完成之时
Lesson Ten 公司的驱动力一直是努力在以下两方面达到 一种非常微妙的平衡：一方面是，承认公司 实现长期价值和为股东盈利的责任；另一方 面，也是最重要的是，我的员工和我的责任， 即确保为公司工作的人都得到回报。 4. At the end of the day, every-body wins. 到头来，人人是赢家。At the end of the day, 最终；到头来；（工作等）完成之时
