c.Online market research methods 8)Intelligent agents for consumers a.Intelligent agent for information search and filtering b.Intelligent agents for products and vendor finding c.Negotiation agents d.Intelligent agents for customer service e.Learning agents 9)Organizational buyer behavior a.A behavioral model of an organization buyer b.Management issues 4.问题与应用（能力要求） Discuss the consumer behavioral models on the Internet and related managerial issues to get a better picture of how EC helps an organization better cater to the customers'needs (三)课后练习 1.Questions for Review 2.Questions for Discussion 3.Internet Exercises 4.Team Exercises (四)教学方法与手段 课堂上以教师的精讲为主，以学生的主题发言、课堂讨论和实际操 练为辅，课外布置学生完成相关练习，巩固所学内容。 第四章Marketing on the Web (一)目的与要求 Upon completion of this chapter,the students will be able to 1.Identify marketing segmentations on the Web how some of them are different from the offline segmentation 2.Describe the influence on the 4P's mix by E-commerce 3.Illustrate how communication via the Intemnet is different&has made online CRM different from before 4.Understand creating&maintaining brands on the Web 5.Identify explain some new marketing strategies on the Web 6.Describe thedifference ofonline intermediation 7.Examples ofChinese companies(to be updated every semester)will be used to help&encourage Ss to analyze and think critically not only in matters ofe-commerce,but also in life and future career,and to help Ss to develop initiatives in their life and study,preparing them for future contributions to larger purposes of the nation. (二)教学内容c. Online market research methods 8) Intelligent agents for consumers a. Intelligent agent for information search and filtering b. Intelligent agents for products and vendor finding c. Negotiation agents d. Intelligent agents for customer service e. Learning agents 9) Organizational buyer behavior a. A behavioral model of an organization buyer b. Management issues 4. 问题与应用（能力要求） Discuss the consumer behavioral models on the Internet, and related managerial issues to get a better picture of how EC helps an organization better cater to the customers’ needs. （三）课后练习 1. Questions for Review 2. Questions for Discussion 3. Internet Exercises 4. Team Exercises （四）教学方法与手段 课堂上以教师的精讲为主，以学生的主题发言、课堂讨论和实际操 练为辅，课外布置学生完成相关练习，巩固所学内容。 第四章 Marketing on the Web （一）目的与要求 Upon completion of this chapter, the students will be able to: 1. Identify marketing segmentations on the Web & how some of them are different from the offline segmentation 2. Describe the influence on the 4P’s mix by E-commerce 3. Illustrate how communication via the Internet is different & has made online CRM different from before 4. Understand creating & maintaining brands on the Web 5. Identify & explain some new marketing strategies on the Web 6. Describe the difference of online intermediation 7. Examples of Chinese companies (to be updated every semester) will be used to help & encourage Ss to analyze and think critically not only in matters of e-commerce, but also in life and future career, and to help Ss to develop initiatives in their life and study, preparing them for future contributions to larger purposes of the nation. （二）教学内容