5.Describe consumer market research in EC. 6.Understand the role of intelligent agents in consumer applications, 7.Describe the organizational buyer behavior model; 8.Examples of Chinese companies (to be updated every semester)will be used to help&encourage Ss toanalyze and think critically not only in matters ofe-commerce,but also in life and future career,and tohelp Ss to develop initiatives in their life and study,preparing them for future contributions to larger purposes of the nation. (二)教学内容 2.主要内容 1)Some marketing-related information about Internet consumers their characteristics and decision making process; 2)How do companies target Internet consumers and implement customer service: 3) Organizational buyer behavior model 3.基本概念和知识点 1)Building customer relationships 2)The consumer behavior model a.Consumer behavior b.Direct sales,intermediaries,and customer relations 3)Personal characteristics and the demographics of Internet surfers a.Environmental variables b.Personal characteristics and individual differences c.Consumer buying patterns 4)Consumer purchasing decision making a.The purchasing decision-making model b.The customer decision model in Web purchasing c.A model ofInternet consumer satisfaction 5) One-to-one and relationship marketing a.One-to-one marketing b.Issues in EC-based one-to-one marketing 6)Delivering customer service in cyberspace a.Product life cycle and customer service b.Types of customer service functions and tools c.Some tools of customer service d.Examples of superb customer service Market research for EC a.Market segmentation b.Online market research 5. Describe consumer market research in EC; 6. Understand the role of intelligent agents in consumer applications; 7. Describe the organizational buyer behavior model; 8. Examples of Chinese companies (to be updated every semester) will be used to help & encourage Ss to analyze and think critically not only in matters of e-commerce, but also in life and future career, and to help Ss to develop initiatives in their life and study, preparing them for future contributions to larger purposes of the nation. （二）教学内容 2. 主要内容 1) Some marketing-related information about Internet consumers, their characteristics and decision making process; 2) How do companies target Internet consumers and implement customer service; 3) Organizational buyer behavior model. 3. 基本概念和知识点 1) Building customer relationships 2) The consumer behavior model a. Consumer behavior b. Direct sales, intermediaries, and customer relations 3) Personal characteristics and the demographics of Internet surfers a. Environmental variables b. Personal characteristics and individual differences c. Consumer buying patterns 4) Consumer purchasing decision making a. The purchasing decision-making model b. The customer decision model in Web purchasing c. A model of Internet consumer satisfaction 5) One-to-one and relationship marketing a. One-to-one marketing b. Issues in EC-based one-to-one marketing 6) Delivering customer service in cyberspace a. Product life cycle and customer service b. Types of customer service functions and tools c. Some tools of customer service d. Examples of superb customer service 7) Market research for EC a. Market segmentation b. Online market research