Starting a new online business Creating a New Company or Adding an Online Project Step 1: Identify a consumer or business need in the marketplace Step 2: Investigate the opportunity Step 3: Determine the business owner's ability to meet the need Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need