Starting a new online business Online Business Planning business plan A written document that identifies a company's goals and outlines how the company intends to achieve the goals and at what cost business case a document that is used to justify the investment of internal, organizational resources in a specific application or project Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 3 Starting a New Online Business • Online Business Planning business plan A written document that identifies a company’s goals and outlines how the company intends to achieve the goals and at what cost business case A document that is used to justify the investment of internal, organizational resources in a specific application or project