CS-Introduction The key to success in the highly competitive manufacturing enterprise often is the company's ability to design,produce, and market high-quality products within a short time frame and at a price that customers are willing to pay; © In order to meet these pragmatic and highly competitive needs of today's industries,it is imperative to promote high-value- added products and services; Mass customization enhances profitability through a synergy of increasing customer-perceived values and reducing the costs of production and logistics. 上浒充通大粤CS-Introduction The key to success in the highly competitive manufacturing enterprise often is the company’s ability to design, produce, and market high-quality products within a short time frame and at a price that customers are willing to pay; In order to meet these pragmatic and highly competitive needs of today’s industries, it is imperative to promote high-valueadded products and services; Mass customization enhances profitability through a synergy of increasing customer-perceived values and reducing the costs of production and logistics