CS-Introduction Mass customization is"producing goods and services to meet individual customer's needs with near mass production efficiency”, Mass customization is a new paradigm for industries to provide products and services that best serve customer needs while maintaining near-mass production efficiency. Contradicted two sides: S/Unit Mass production Mass Production Cost Curve demonstrates an advantage in Economy of Scope nigh-volume production; Economy of Scale Satisfying each individual Price that customers are willing to pay customer's needs can often be added Mass Customization Cast Curve Net vafid-added translated into higher value, Medium High however,economically not Production Volume viable; 上泽充通大婆CS-Introduction Mass customization is “producing goods and services to meet individual customer’s needs with near mass production efficiency”; Mass customization is a new paradigm for industries to provide products and services that best serve customer needs while maintaining near-mass production efficiency. Contradicted two sides: Mass production demonstrates an advantage in high-volume production; Satisfying each individual customer’s needs can often be translated into higher value, however, economically not viable;