CS-Introduction Economic Implication of Mass Customization Mass customization is capable of reducing costs and lead time by accommodating companies to garner economy of scale by repetitions. With flexibility and programmability,companies with low to medium production volume can gain an edge over competitors by implementing MC; Mass customization can potentially develop customer loyalty, propel company growth,and increase market share by widening the product range 上浒充通大粤CS-Introduction Economic Implication of Mass Customization Mass customization is capable of reducing costs and lead time by accommodating companies to garner economy of scale by repetitions. With flexibility and programmability, companies with low to medium production volume can gain an edge over competitors by implementing MC; Mass customization can potentially develop customer loyalty, propel company growth, and increase market share by widening the product range