CS-Introduction Technical challenges The essence of mass customization lies in the product and service providers'ability to perceive and capture latent market niches and subsequently develop technical capabilities to meet the diverse needs of target customers; To encapsulate the needs of target customer groups means to emulate existing or potential competitors in quality,cost,quick response, © Therefore,the requirements of mass customization depend on three aspects:time-to-market (quick responsiveness),variety (customization),and economy of scale (volume production efficiency); Successful mass customization depends on a balance of three elements:features,cost,and schedule 上浒充通大粤CS-Introduction Technical challenges The essence of mass customization lies in the product and service providers’ ability to perceive and capture latent market niches and subsequently develop technical capabilities to meet the diverse needs of target customers; To encapsulate the needs of target customer groups means to emulate existing or potential competitors in quality, cost, quick response; Therefore, the requirements of mass customization depend on three aspects: time-to-market (quick responsiveness), variety (customization), and economy of scale (volume production efficiency); Successful mass customization depends on a balance of three elements: features, cost, and schedule