The Development of Marketing Science 1-13 Consumer (goods)marketing Business-to-business marketing Major Non-profit societal marketing areas Relationships of I and Customer Services marketing marketing Retention focus 1 I 1 1 I Customer Satisfaction, 1 Global Marketing, Synchronous Marketing 1950s1960s1970s1980s 1990s 制卧价蜀易大学 国际商学院市场营销学系Consumer (goods) marketing Consumer (goods) marketing Major areas of marketing focus Relationships and Customer Retention Business-to-business marketing Business-to-business marketing 1950‘s 1960‘s 1970‘s 1980‘s 1990‘s Non -profit & societal marketing profit & societal marketing Services marketing Services marketing Customer Satisfaction, Global Marketing, Synchronous Marketing Customer Satisfaction, Global Marketing, Synchronous Marketing 1 －13 1 －13 The Development of Marketing Science