Evolution of Marketing Philosophies old New Strategic Era Pre-1960 1960-1990 1990年- Focus Product Customer Way of Doing Business Means Telling Integrated Knowledge Selling Marketing mix Experience End Profit Value Mutually Beneficial Relationship Marketing Selling A Function Everything iS .. 制卧爱价蜀易大孝 国际商学院市场营销学系old New Strategic Focus Product Customer Way of Doing Business Means Telling & Integrated Knowledge & Selling Marketing mix Experience End Profit Value Mutually Beneficial Relationship Marketing Selling A Function Everything is … Era Pre-1960 1960－1990 1990年- 1－14 Evolution of Marketing Philosophies 1－14