Goog dIe Relevance Degree to which the content matches what the user query intention and terms The relevance is higher if the terms appear multiple times and if they show up in the title or other important sections of the page Popularity pageRank) This is a measure of the relative importance of a page Importance of a page is measured by number of, and importance of the pages linking to it ebusinessTraining Relevance • Degree to which the content matches what the user query intention and terms. • The relevance is higher if the terms appear multiple times, and if they show up in the title or other important sections of the page. Popularity ( PageRank) • This is a measure of the relative ‘importance’ of a page • Importance of a page is measured by number of, and importance of the pages linking to it