3-11 The Industry Life Cycle Figure 3.3 Birth Growth Shakeout Maturity Decline " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 3-11 The Industry Life Cycle Figure 3.3 Birth Growth Shakeout Maturity Decline