3-10 Technological forces: skills equipment used in design production and distribution Result in new opportunities or threats to managers Often make products obsolete very quickly Can change how we manage o Socialcultural forces: result from changes in the social or national culture of society. Social structure refers to the relationships between people and groups o Different societies have vastly different social structures National culture includes the values that characterize a society o Values and norms differ widely throughout the world These forces differ between cultures and over time win/MeGraw-Hill CThe McGraw-Hill Companies, Inc, 2000Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 3-10 ⚫Technological forces: skills & equipment used in design, production and distribution. ◼ Result in new opportunities or threats to managers. ◼ Often make products obsolete very quickly. ◼ Can change how we manage. ⚫Socialcultural forces: result from changes in the social or national culture of society. ◼ Social structure refers to the relationships between people and groups. ◆ Different societies have vastly different social structures. ◼ National culture includes the values that characterize a society. ◆ Values and norms differ widely throughout the world. ◼ These forces differ between cultures and over time