3-9 The General environment o Consists of the wide economic technological, demographic and similar Issues。 Managers usually cannot impact or control these Forces have profound impact on the firm oEconomic forces: affect the national economy and the organization. Includes interest rate changes, unemployment rates economic growth When there is a strong economy people have more money to spend on goods and services " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 3-9 The General Environment ⚫Consists of the wide economic, technological, demographic and similar issues. ◼ Managers usually cannot impact or control these. ◼ Forces have profound impact on the firm. ⚫Economic forces: affect the national economy and the organization. ◼ Includes interest rate changes, unemployment rates, economic growth. ◼ When there is a strong economy, people have more money to spend on goods and services