Defining Finance Financial theory financial decision making is directed by financial theory which consists of: the set of concepts that help to organize one's thinking about how to allocate resources over time the set of quantitative models used to help evaluate alternatives,make decisions,and implement them These concepts and models apply at all levels and scales of decision making THE COURSE OF FINANCE 2017 SPRING 13Defining Finance  Financial theory : financial decision making is directed by financial theory which consists of:  the set of concepts that help to organize one’s thinking about how to allocate resources over time  the set of quantitative models used to help evaluate alternatives, make decisions, and implement them  These concepts and models apply at all levels and scales of decision making THE COURSE OF FINANCE 2017 SPRING •13