Cost effectiveness analysis Definition:the process of measuring the costs and health benefits of various medical treatments,procedures,and therapies. Cost effectiveness analysis(CEA)is the less controversial part of HTA,because it is concerned with measuring costs and benefits,not balancing them against each other. Bhattacharya,Hyde and Tu-HealthEconomics Bhattacharya, Hyde and Tu – Health Economics Cost effectiveness analysis • Definition: the process of measuring the costs and health benefits of various medical treatments, procedures, and therapies. Cost effectiveness analysis (CEA) is the less controversial part of HTA, because it is concerned with measuring costs and benefits, not balancing them against each other