Marketing management Exercises 15. There are different developments in business that are forcing marketers to take the marketing concept to heart. Which one of the following is not one of those B. Changing buying patterns C. Increased marketing expenditures D. Increased packaging II True or False 1. Today, companies tend to rely not on two-way communication with customers but on developing a Web site. (F 2. Because of the increase of Web sites, it is impossible to customize services for customers. (F) 3. It is important for a company to get face to face with its customers in today's new economy. T) 4. Marketing is typically seen as the task of creating commercials and promotions for consumers and businesses. ( F) 5. Demarketing requires finding ways to reduce demand temporarily or permanently for a company' s product or services. D) 6. Among the entities that marketing people are involved in marketing are persons places, products, and information. T) 7. Examples of places that are marketed are cities, states, regions, and countries. T 8. The consumer market exists to market items such as cars towels and raw materials used in manufacturing to consumers.(F) 9. Marketing manage ment is the art and science of choosing target markets and getting keeping, and growing customers through creating, delivering, and communicating superior customer value. 10. A transfer simply means that A gives X to b but does not receive anything tangible in return. T 11. The task environment includes components such as demographics, economics natural environments, technology, and political-legal issues.(F) 12. The marketing concept rests on four pillars: target market, customer needs, integrate marketing, and commercials. (F) 13. An anticipative marketer looks ahead into what needs customers may have in the near future. 14. When all the company s departments work to serve the customer's interests, the result is the marketing concept. (F) 15. Customers in today,'s business and markets are increasingly expecting higher quality and service and no customization.(F)Marketing Management Exercises 3 15. There are different developments in business that are forcing marketers to take the marketing concept to heart. Which one of the following is not one of those developments? A. Increased competition B. Changing buying patterns C. Increased marketing expenditures D. Increased packaging ⅡTrue or False 1. Today, companies tend to rely not on two-way communication with customers but on developing a Web site. (F) 2. Because of the increase of Web sites, it is impossible to customize services for customers. (F) 3. It is important for a company to get face to face with its customers in today's new economy. (T) 4. Marketing is typically seen as the task of creating commercials and promotions for consumers and businesses. (F) 5. Demarketing requires finding ways to reduce demand temporarily or permanently for a company's product or services. (T) 6. Among the entities that marketing people are involved in marketing are persons, places, products, and information. (T) 7. Examples of places that are marketed are cities, states, regions, and countries. (T) 8. The consumer market exists to market items such as cars, towels, and raw materials used in manufacturing to consumers. (F) 9. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. (T) 10. A transfer simply means that A gives X to B but does not receive anything tangible in return. (T) 11. The task environment includes components such as demographics, economics, natural environments, technology, and political-legal issues. (F) 12. The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and commercials. (F) 13. An anticipative marketer looks ahead into what needs customers may have in the near future. (T) 14. When all the company's departments work to serve the customer's interests, the result is the marketing concept. (F) 15. Customers in today's business and markets are increasingly expecting higher quality and service and no customization. (F)