Marketing Management Exercises A. marketplace B. market-trace C. market D. marketspace are wants for specific products backed by an ability to pay A. Wants B. Need C. Demands D. Cravings 9. the formula that best describes how to determine customer value is as follows B C. Benefits-investments D. Outcomes-interests 10. There are various types of communication channels that can be utilized by marketers Which of the following is not one of those channels? A. Articulate B. Dialogue C. Distribution D. Service hold that consumers will prefer products that are widely available and Inexpensive A. Product Concepts B. Selling Concepts ots D. Production Concepts 12. There are five types of needs that consumers evaluate and marketers need to probe Which of the following is not one of those needs? A. Stated Needs B. Delight Needs C. Unrelated Needs D. Secret Needs 13.A(n) marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond A nsIve B C. anticipative D. outstanding marketing is the task of hiring, training, and motivating able employees who want to serve customers wel A. Internal B. External C. Integrated D. Interrelated 2Marketing Management Exercises 2 A. marketplace B. market-trace C. market D. marketspace 8. __________ are wants for specific products backed by an ability to pay. A. Wants B. Need C. Demands D. Cravings 9. The formula that best describes how to determine customer value is as follows: A. Costs – benefits B. Benefits – costs C. Benefits – investments D. Outcomes - interests 10. There are various types of communication channels that can be utilized by marketers. Which of the following is not one of those channels? A. Articulate B. Dialogue C. Distribution D. Service 11. ___________ hold that consumers will prefer products that are widely available and inexpensive. A. Product Concepts B. Selling Concepts C. Marketing Concepts D. Production Concepts 12. There are five types of needs that consumers evaluate and marketers need to probe. Which of the following is not one of those needs? A. Stated Needs B. Delight Needs C. Unrelated Needs D. Secret Needs 13. A(n) ________ marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond. A. responsive B. creative C. anticipative D. outstanding 14. ___________ marketing is the task of hiring, training, and motivating able employees who want to serve customers well. A. Internal B. External C. Integrated D. Interrelated