Marketing management Exercises Chapter 1 Understanding Marketing Management I Multiple choice 1. Which of the following is one of the Ten Rules of Radical Marketing that is used to quide marketers? A. The CEo must let the marketing be done by marketers B. Get face to face with the people who matter the most-customers C. Rely on marketing research as the most important too D. Don t use common sense as a guide 2. Marketing should pass through three stages when being implemented. Which one of the following is not one of the stages? A. Contractual Marketing B. Entrepreneurial Marketing C. Formulated Marketing D. Entrepreneurial Marketing demand is when a major part of the market dislikes the product and may even pay a price to avoid it A. Latent B. Decli C. Irregular D. Negative 4. Which of the following is not one of the entities that marketing people are involved in marketing? A. Goods C. News D. All of the above can be marketed 5. Which of the following is not an example of a Consumer Market? A. Grocery Stores B. Industrial Trade Shows C. Retail Stores D. Clothing Store 6. Marketing is the process of planning and executing the conception, pricing and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals B. commercials C. selling D. advertising 7. When consumers go shopping on the Intemet, they are said to be shopping in aMarketing Management Exercises 1 Chapter 1 Understanding Marketing Management ⅠMultiple Choice 1. Which of the following is one of the Ten Rules of Radical Marketing that is used to guide marketers? A. The CEO must let the marketing be done by marketers. B. Get face to face with the people who matter the most - customers. C. Rely on marketing research as the most important tool. D. Don't use common sense as a guide. 2. Marketing should pass through three stages when being implemented. Which one of the following is not one of the stages? A. Contractual Marketing B. Entrepreneurial Marketing C. Formulated Marketing D. Intrepreneurial Marketing 3. ________ demand is when a major part of the market dislikes the product and may even pay a price to avoid it. A. Latent B. Declining C. Irregular D. Negative 4. Which of the following is not one of the entities that marketing people are involved in marketing? A. Goods B. Services C. News D. All of the above can be marketed. 5. Which of the following is not an example of a Consumer Market? A. Grocery Stores B. Industrial Trade Shows C. Retail Stores D. Clothing Stores 6. Marketing is the process of planning and executing the conception, pricing, _____________, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. A. promotion B. commercials C. selling D. advertising 7. When consumers go shopping on the Internet, they are said to be shopping in a ____________