《创意产业研究》课程教学大纲 一、课程基本信息 课程代码：16052104 课程名称：《创意产业研究》 英文名称：Research on Creative Industry 课程类别：学科基础课 时64学时 学 分：4学分 适用对象：广告学专业大学三年级 考核方式：考试 先修课程：广告策划 二、课程简介（中英文，200字左右） 本课程为广告学专业的一门本科专业选修课，是一门理论与实践相结合的应用性 课程。旨在通过对文创概念、文化品牌及文化产品的产生过程的分析和讨论，增进学 生对创意产业的发展概况、最新趋势的认识。本课程要求学生在系统学习完创意与策 划的理论知识后，还要通过实践练习和分析，掌握不同创意产业领域中具体案例的创 意思路和技巧。与此同时，需结合创意产业的发展动态、中国梦、国家的战略规划等， 通过专题的形式融入专题教育。 Advertising History course is an important compulsory course for advertising undergraduate major,belonging to the course of advertising theory cultivation.The purpose of the course is to enable studentsto have a comprehensive and systematic understandingof the basic development process and situation of Chinese and foreign advertising from ancient times to present;to understand the changes ofadvertising forms and carriers at various stages of development and the reasons for the changes:to understand the main factors affecting the development of advertising industry and the overall development trend of the advertising industry in the future.This course.together with other courses such as Introduction toAdvertising and Foundation of Advertising Design,constitutes the basic course of Advertising Discipline together 三、课程性质与教学目的 课程性质 专业必修课 教学目的： 《创意产业研究》课程教学大纲 一、课程基本信息 课程代码：16052104 课程名称：《创意产业研究》 英文名称：Research on Creative Industry 课程类别：学科基础课 学 时 64 学时 学 分：4 学分 适用对象: 广告学专业大学三年级 考核方式：考试 先修课程：广告策划 二、课程简介（中英文，200 字左右） 本课程为广告学专业的一门本科专业选修课，是一门理论与实践相结合的应用性 课程。旨在通过对文创概念、文化品牌及文化产品的产生过程的分析和讨论，增进学 生对创意产业的发展概况、最新趋势的认识。本课程要求学生在系统学习完创意与策 划的理论知识后，还要通过实践练习和分析，掌握不同创意产业领域中具体案例的创 意思路和技巧。与此同时，需结合创意产业的发展动态、中国梦、国家的战略规划等， 通过专题的形式融入专题教育。 Advertising History course is an important compulsory course for advertising undergraduate major, belonging to the course of advertising theory cultivation. The purpose of the course is to enable students to have a comprehensive and systematic understanding of the basic development process and situation of Chinese and foreign advertising from ancient times to present; to understand the changes of advertising forms and carriers at various stages of development and the reasons for the changes; to understand the main factors affecting the development of advertising industry and the overall development trend of the advertising industry in the future. This course, together with other courses such as Introduction to Advertising and Foundation of Advertising Design, constitutesthe basic course of Advertising Discipline together. 三、课程性质与教学目的 课程性质： 专业必修课 教学目的：