Measures 群s The measures Benjys has taken Short-term measures (proposed by ben) Offence(price war) Defense(make it less convenient to buy on Amazon) Long-term measures(proposed by Farb) boutique strate Take advantage of marketing advantage Failure Still showrooming Be chased away by excellent service·Short-term measures (proposed by Ben) Offence (price war) Defense (make it less convenient to buy on Amazon) ·Long-term measures (proposed by Farb) boutique strategy Take advantage of marketing advantage ·Failure Still showrooming Be chased away by excellent service The measures Benjy’s has taken Measures 14