Text A The importance of brands Definition of brand When an audience engages your brand experience in person, through the media, or in other ways, it is called a brand experience.(para. 3, LI) Objective of For-profit Leaving customers feeling satisfied and brand organization eager to(or at least willing to)engage in experlence the brand again(para. 3, S3) Non-profit Making the person who experiences the organization brand become a fan and pass that information on to others.(para. 3, S4) Examples of A consumer Advertising inconsistent with branch brand bank experience(paras. 5-6) experience A regional Color scheme of direct mails coffee consistent with that of the kiosk(para. 7) coinpanyText A The importance of brands Definition of brand experience Objective of brand experience For-profit organization Non-profit organization Examples of brand experience A consumer bank A regional coffee company When an audience engages your brand in person, through the media, or in other ways, it is called a brand experience. (para. 3, L1) Leaving customers feeling satisfied and eager to (or at least willing to) engage in the brand again (para. 3, S3) Making the person who experiences the brand become a fan and pass that information on to others. (para. 3, S4) Advertising inconsistent with branch experience (paras. 5-6) Color scheme of direct mails inconsistent with that of the kiosk (para. 7)