Reading and researching Text A The importance of brands Lessons drawn from Brand experience should be examples consistent and controlled by the organization at every point of contact.(para. 6, the last sentence) The importance of A brand is the result of an br orand experience aggregate体,全部 of impressions provided through any number of touch points. (para. 8)Reading and researching Text A The importance of brands Lessons drawn from examples The importance of brand experience Brand experience should be consistent and controlled by the organization at every point of contact. (para. 6, the last sentence) A brand is the result of an aggregate (整体，全部) of impressions provided through any number of touch points. (para. 8)