CONTENTS The Credibility of Sources 118 Credibility and the News Media 121 Government Management of the News 122 Bias within the media 123 Talk Radio 126 The Internet, Generally 126 Wikipedia 128 Ble 128 Advertising 130 Exercises 135 Chapter 5 Persuasion Through rhetoric. Common Devices and Techniques 147 Euphemisms and Dysphemisms 148 Rhetorical Definitions and Rhetorical Explanations 149 Stereotypes 151 Innuendo 153 Loaded Questions 154 Weaselers 154 Downplayers 156 Horse Laugh/Ridicule/Sarcasm 157 Hyperbole 158 Proof Surrogates 159 Rhetorical Analogies and Misleading Comparisons 160 Persuasion Using Visual Images 163 169 Exercises 169 Chapter 6 More Rhetorical Devices: Psychological and Related Fallacies 183 The"Argument"from Outrage 184 Scare tactics 186 Other Fallacies based on Emotions 188 Rationalizing 191 Everyone KnowsRevised Pages CONTENTS v The Credibility of Sources 118 Credibility and the News Media 121 Government Management of the News 122 Bias Within the Media 123 Talk Radio 126 The Internet, Generally 126 Wikipedia 128 Blogs 128 Advertising 130 Recap 134 Exercises 135 Chapter 5 Persuasion Through Rhetoric: Common Devices and Techniques 147 Euphemisms and Dysphemisms 148 Rhetorical Definitions and Rhetorical Explanations 149 Stereotypes 151 Innuendo 153 Loaded Questions 154 Weaselers 154 Downplayers 156 Horse Laugh/Ridicule/Sarcasm 157 Hyperbole 158 Proof Surrogates 159 Rhetorical Analogies and Misleading Comparisons 160 Persuasion Using Visual Images 163 Recap 169 Exercises 169 Chapter 6 More Rhetorical Devices: Psychological and Related Fallacies 183 The “Argument” from Outrage 184 Scare Tactics 186 Other Fallacies Based on Emotions 188 Rationalizing 191 Everyone Knows . . . 192 moo86677_fm_i-xxii.indd v 6/23/08 3:45:13 PM