Applications Discriminant Analysis(判别分 析的应用:无处不在) a The marketing manager of a consumer packaged goods firm is interested in identifying salient attributes that successfully differentiate between purchasers and nonpurchasers of brands, and employing this information to predict purchase intentions of potential customers a we consider a bank officer who wishes to decide whether the applicant's characteristics are more like those of persons in the past who repaid loans successfully than like those of persons who defaulted 2021/1/212021/1/21 6 cxt ❖ Applications Discriminant Analysis (判别分 析的应用：无处不在)  The marketing manager of a consumer packaged goods firm is interested in identifying salient attributes that successfully differentiate between purchasers and nonpurchasers of brands, and employing this information to predict purchase intentions of potential customers  we consider a bank officer who wishes to decide whether the applicant’s characteristics are more like those of persons in the past who repaid loans successfully than like those of persons who defaulted