什么是分销渠道? 121 A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision 商务策划学院2002商务策划学院 2002 什么是分销渠道 12-1 ? • A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user. • Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision