中问商为何很重要? 12-2 Greater efficiency in making goods available to target markets Offer the firm more than it can achieve on it's own through the intermediaries Contacts -Experience -Specialization Scale of operation Match supply and demand 商务策划学院2002商务策划学院 2002 中间商为何很重要 12-2 ? • Greater efficiency in making goods available to target markets. • Offer the firm more than it can achieve on it’s own through the intermediaries: –Contacts –Experience –Specialization –Scale of operation • Match supply and demand