分销渠道的功能 123 All Use Up Scarce Resources All May Often Be Performed Better Through Specialization All Can Often Be Shifted Among Channel Members Risk Taking Information Financing Promotion Physical Contact Distribution Negotiation Matching 商务策划学院2002商务策划学院 2002 分销渠道的功能 12-3 Contact Financing Risk Taking Information Promotion Negotiation Matching Physical Distribution • All Use Up Scarce Resources • All May Often Be Performed Better Through Specialization • All Can Often Be Shifted Among Channel Members