消费品分销渠道模式 124 Channel Level -A Layer of Intermediaries that Perform Some Work in Bringing the Product and it's Ownership Closer to the Buyer. Channel 1 Direct Channe 2 Indirect R Channe/ 3 W R Channe/ 4 M中W、小中R十C 商务策划学院2002商务策划学院 2002 消费品分销渠道模式 12-4 Direct Indirect M → W → J → R → C M → W R → C M R → C M C Channel 1 Channel 2 Channel 3 Channel 4 Channel Level - A Layer of Intermediaries that Perform Some Work in Bringing the Product and it’s Ownership Closer to the Buyer