Startup Financing Bootstrapping Self-funding Sweat equity Invest your own time, effort, money, even re-mortgage and personal loan Finding unique and inventive ways to acquire resources without borrowing money formal investors Friends Family members Angel investors Creating a Winning E-Business Second Edition Chapter 4Creating a Winning E-Business Second Edition, Chapter 4 5 Startup Financing ▪ Bootstrapping – Self-funding – Sweat equity • Invest your own time, effort, money, even re-mortgage and personal loan – Finding unique and inventive ways to acquire resources without borrowing money ▪ Informal investors – Friends – Family members – Angel investors