Starting a new e-business building a Web site prototype, conducting market research renting offIce space, buying or leasing equipment hiring employees -that require funds Creating a Winning E-Business Second Edition Chapter 4Creating a Winning E-Business Second Edition, Chapter 4 4 ▪ Starting a new e-business : – building a Web site prototype, – conducting market research, – renting office space, – buying or leasing equipment, – hiring employees —that require funds