14-5 Competitive Advantage, Cont Innovation: individuals rarely possess the wide variety of skills needed Team members also uncover flaws and develop new ldeas Managers should empower the team for the full Innovation process Motivation: members of groups, and particularly teams are often better motivated and satisfied than individuals It is fun to work next to other motivated people e Team members see their contribution to the team Teams also provide social interaction " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 200014-5 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 Competitive Advantage, Cont. ◼ Innovation: individuals rarely possess the wide variety of skills needed. ◆ Team members also uncover flaws and develop new ideas. ◆ Managers should empower the team for the full innovation process. ◼ Motivation: members of groups, and particularly teams, are often better motivated and satisfied than individuals. ◆ It is fun to work next to other motivated people. ◆ Team members see their contribution to the team. ◼ Teams also provide social interaction