knowledge or in-depth understanding of the listening materials. Notice the expressions related to branding. brand-building:a maker of lower-end consumer electronics,brand value,marketing and product mix,losers in brand value,communicating the value to the consumer, outspend Samsung on traditional advertising in the U.S.on electronics products,score big gains in value,shout about their brands. Supplement materials about Samsung. In the last decade,Samsung has moved quickly and spectacularly from a typical OEM to manufacturing high-tech products,focusing on design and consumer growth. Samsung's mission is to associate its brand in consumers'minds with products that are beautiful,avant-garde and user-friendly. Business law:use his image illegally,spokesman for Pepsi,feature Yao initiated legal proceedings against Coca-Cola,unauthorized use of his image,publicity deal, personal authorization. Supplement materials about Yao's deal with Pepsi. In 2003,Yao Ming announced a new international deal with Purchase,NY-based Pepsi.Yao,who inked a U.S.sponsorship with Pepsi's Gatorade brand,featured on Pepsi cans,posters and TV spots in China.He also appeared in Pepsi promotions in the U.S. Ask students to fill in the blanks with missing information in news item one.Compare answers. Ask students to do True (T)or False (F)questions for news item two.Compare answers.Explain why it is true or false. Third listening:sentences imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening(Dictate then remember). Please first write down the following words on the blackboard or computer.Then ask students to listen for sentences with these words in them.You ask them to listen two times and see who has caught more sentences. 1.brand-building--Possibly no brand has done a better job of mining the potential of new brand-building principles than Korean consumer electronics manufacturer Samsung Electronics Co.. 2.post--Samsung has posted the biggest gain in value of any Global 100 brand,with a 186%surge. 3.Brand value--Last year Samsung surpassed No.28 Sony in overall brand value 3knowledge or in-depth understanding of the listening materials. ‹ Notice the expressions related to branding. brand-building: a maker of lower-end consumer electronics, brand value, marketing and product mix, losers in brand value, communicating the value to the consumer, outspend Samsung on traditional advertising in the U.S. on electronics products, score big gains in value, shout about their brands. Supplement materials about Samsung. In the last decade, Samsung has moved quickly and spectacularly from a typical OEM to manufacturing high-tech products, focusing on design and consumer growth. Samsung’s mission is to associate its brand in consumers’ minds with products that are beautiful, avant-garde and user-friendly. Business law: use his image illegally, spokesman for Pepsi, feature Yao initiated legal proceedings against Coca-Cola, unauthorized use of his image, publicity deal, personal authorization. Supplement materials about Yao’s deal with Pepsi. In 2003, Yao Ming announced a new international deal with Purchase, NY-based Pepsi. Yao, who inked a U.S. sponsorship with Pepsi's Gatorade brand, featured on Pepsi cans, posters and TV spots in China. He also appeared in Pepsi promotions in the U.S. Ask students to fill in the blanks with missing information in news item one. Compare answers. Ask students to do True (T) or False (F) questions for news item two. Compare answers. Explain why it is true or false. Third listening: sentences imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). Please first write down the following words on the blackboard or computer. Then ask students to listen for sentences with these words in them. You ask them to listen two times and see who has caught more sentences. 1. brand-building--Possibly no brand has done a better job of mining the potential of new brand-building principles than Korean consumer electronics manufacturer Samsung Electronics Co. . 2. post--Samsung has posted the biggest gain in value of any Global 100 brand, with a 186% surge. 3. Brand value--Last year Samsung surpassed No. 28 Sony in overall brand value. 3