SWOT Analysis of Sams and Marys Marys Sams -likely to pay more Weaknesses Strengths more available -less official- fund used budgets Sams Marys -less costs -more costs -higher profits less profits -more customers -less customers-less costs -higher profits -more customers -likely to pay more Weaknesses -more available fund Sams -more costs -less profits -less customers -less official￾used budgets Marys Marys Sams SWOT Analysis of Sams and Marys Strengths