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In: Shanteau J, Mellers BA, Schum DA, editors. Decision science and technology: reflections on the contributions of Warne Edwards. Boston: Kluwer Academic; 1999. p. 353-65. 10. Phillips, Lord, Bridgeman J, Fergusan-Smith M. The Bovine Spongiform Encephalopathy (BSE) Inquiry (The Phillips Inquiry). Findings and conclusions, Volume 1. London: The Stationery Office; 2001. 11. Pidgeon N. Risk perception. In: Risk analysis, perception and management. London: Royal Society; 1992. p. 89-134. 12. Bickerstaff K, Pidgeon N. World Health Organization and Department of Health Conference on Risks to Public Health, London 23–24 October 2001. Geneva: World Health Organization; and London: Department of Health; 2001. Report commissioned for The World Health Report 2002. 13. UNCED. United Nations Conference on the Environment and Development, Rio de Janeiro, Brazil, 3–14 June 1992. New York: United Nations; 1992. 14. ILGRA. The precautionary principle: policy and application. 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A primer on health risk communication: principles and practices. Atlanta (GA): US Department for Health and Human Services, Agency for Toxic Substances and Disease Registry; 1994. 23. Department of Health. Communicating about risks to health: pointers to good practice. London: The Stationery Office; 1998. 24. Ibrahim S, Smith GD. Systematic review of randomised controlled trials of multiple risk factor interventions for preventing coronary heart disease. British Medical Journal 1997; 314:1666-71