什么是销售促进? 15-8 Mass communication technique that offers short-term incentives to encourage purchase or sales of a product or service. Rapid growth in the industry has been achieved because. Product managers are facing more pressure to increase their current sales Companies face more competition, Advertising efficiency has declined -Consumers have become more deal oriented 商务策划学院2002商务策划学院 2002 什么是销售促进 15-8 ? • Mass communication technique that offers short-term incentives to encourage purchase or sales of a product or service. • Rapid growth in the industry has been achieved because: –Product managers are facing more pressure to increase their current sales, –Companies face more competition, –Advertising efficiency has declined, –Consumers have become more deal oriented