消费者销售促进工具 15-9 Short-Term Incentives to Encourage Purchase or Sales of a Product or Service Consumer-Promotion Consumer-Promotion Objectives Tools Entice Consumers to Samples Advertising Try a New Product Specialties Lure Customers Away Coupons From Competitors'Products Patronage Rewards Get Consumers to"Load Up Cash Refunds on a Mature Product Contests Hold Reward Loyal Price Packs Customers Sweepstakes Consumer Relationship Prem iums Games Building Point-of-Purchase Displays 商务策划学院2002商务策划学院 2002 15-9 Point-of-Purchase Displays 消费者销售促进工具 Premiums Price Packs Cash Refunds Coupons Samples Short-Term Incentives to Encourage Purchase or Sales of a Product or Service. Consumer-Promotion Objectives Consumer-Promotion Tools Patronage Rewards Games Sweepstakes Contests Advertising Specialties Patronage Rewards Entice Consumers to Try a New Product Lure Customers Away From Competitors’ Products Get Consumers to “Load Up’ on a Mature Product Hold & Reward Loyal Customers Consumer Relationship Building