商贸市场销售促进工具 15-10 Short-Term Incentives That are Directed to Retailers and Wholesalers Trade-Promotion Trade-Promotion Objectives Tools Persuade retailers or Wholesalers to Carry a Brand Price-Offs Premiums Give a Brand shelf Space Allowances Displays Promote a brand in Buy-Back Advertising Guarantees Discounts Push a brand to consumers Push Money Free Goods Specialty Contests Advertising Items 商务策划学院2002商务策划学院 2002 15-10 Specialty Advertising Items 商贸市场销售促进工具 Contests Free Goods Buy-Back Guarantees Allowances Price-Offs Short-Term Incentives That are Directed to Retailers and Wholesalers. Trade-Promotion Objectives Trade-Promotion Tools Patronage Rewards Push Money Discounts Premiums Displays Persuade Retailers or Wholesalers to Carry a Brand Give a Brand Shelf Space Promote a Brand in Advertising Push a Brand to Consumers