Exhibit 4.3 The New marketing model Customer Receives marketing Exposure Marketing/Advertising Customer Decides on Chosen to Best Marketing Medium for Serve/Reach Customer Response “ Four Ps” (Product, Place Price, and Customer Customer Makes Promotion Relationships Purchase Decision Updated Uniquely to Customer Customer Profiled Based on behavior Customer Detailed Transaction/ Segmentation Developed Behavior Data collected Database Update Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 7 Exhibit 4.3 The New Marketing Model