One-to-One Marketing Loyalty, and Trust in EC one-to-one marketing Marketing that treats each customer in a unique way One of the benefits of doing business over the Internet is that it enables companies to better communicate with customers and better understand customers'needs and buying habits Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 6 One-to-One Marketing, Loyalty, and Trust in EC one-to-one marketing Marketing that treats each customer in a unique way • One of the benefits of doing business over the Internet is that it enables companies to better communicate with customers and better understand customers’ needs and buying habits