The consumer Decision-Making process A Generic Purchasing- Decision Model product brokering Deciding what product to buy merchant brokering Deciding from whom(from what merchant to buy a product Electronic Commerc Prentice Hall 2006 5Electronic Commerce Prentice Hall © 2006 5 The Consumer Decision-Making Process • A Generic Purchasing-Decision Model product brokering Deciding what product to buy merchant brokering Deciding from whom (from what merchant) to buy a product