Chapter6 Qualitative methods and tourism research Objectives: Master the criteria that define qualitative research;principle of unstructured /in-depth interviews,advantage and disadvantages of unstructured /in-depth interviews;process of semi-structured interview,focus group,participation observation,Delphi ,longitudinal studies,case studies,action studies, documentary research,non-sexist research advantage and disadvantages of semi-structured interview Contents: 1.Qualitative Methodology and Symbolic interactionism 2.grounded theory 3.phenomenology 4.heuristic research 5.ethnomethodology 6.ethnography 7.inconstructive interview and semiconstructed interview 8.Some hints for interview etiquette 9.Participant-observer 10.focus group 11.Longitudinal studies 1010 Chapter6 Qualitative methods and tourism research Objectives: Master the criteria that define qualitative research; principle of unstructured /in-depth interviews, advantage and disadvantages of unstructured /in-depth interviews; process of semi-structured interview, focus group, participation observation, Delphi ,longitudinal studies, case studies, action studies, documentary research, non-sexist research advantage and disadvantages of semi-structured interview Contents: 1. Qualitative Methodology and Symbolic interactionism 2.grounded theory 3.phenomenology 4.heuristic research 5.ethnomethodology 6.ethnography 7.inconstructive interview and semiconstructed interview 8. Some hints for interview etiquette 9. Participant-observer 10.focus group 11. Longitudinal studies