旅游综合英语课程大纲 一、课程基本信息 课程代码：18080042 课程名称：旅游综合英语 英文名称：English for Tourism and Hospitality 课程类别：专业选修课 学时：32 学分：2 适用对象：2021级及以后旅游管理本科生 考核方式：考查与期末考试相结合。平时作业40%，期末考试60% 先修课程：旅游概论、旅游经济学、旅游地理学、旅游消费行为研究等 二、课程简介 修完本课程后，学生应掌握旅游研究基本原理、旅游活动的规律、特点及在国民 经济中的地位等专业术语的内涵与英语表达。学生也应良好掌握旅游市场研究方法、 旅游企业运营模式等专业英语的表达。学完本课程后，学生能熟练运用英语搜索、阅 读、运用英语专业文献，有APA格式写作规范的英文论文摘要。 After studying the course the students are required to understand the basic principles of tourism and travel research,the law of tourism activities, its characteristics and its position in national economics.The students are
旅游综合英语课程大纲 一、课程基本信息 课程代码：18080042 课程名称：旅游综合英语 英文名称：English for Tourism and Hospitality 课程类别：专业选修课 学 时：32 学 分：2 适用对象: 2021 级及以后旅游管理本科生 考核方式：考查与期末考试相结合。平时作业４０％，期末考试６０％ 先修课程：旅游概论、旅游经济学、旅游地理学、旅游消费行为研究等 二、课程简介 修完本课程后，学生应掌握旅游研究基本原理、旅游活动的规律、特点及在国民 经济中的地位等专业术语的内涵与英语表达。学生也应良好掌握旅游市场研究方法、 旅游企业运营模式等专业英语的表达。学完本课程后，学生能熟练运用英语搜索、阅 读、运用英语专业文献，有ＡＰＡ格式写作规范的英文论文摘要。 After studying the course the students are required to understand the basic principles of tourism and travel research, the law of tourism activities, its characteristics and its position in national economics. The students are
also required to have a good command of the approaches of tourism marketing, the operating models of tourism entrepreneurs.Learning this course will provide the frame and a guideline for students'further study of other subjects related to tourism management. 三、课程性质与教学目的 《旅游综合英语》是旅游管理本科生培养的一门专业选修课，是在旅游概论等课 程的基础上，了解旅游研究作用及地位、研究范式、数据来源、定性研究与定量研究 研究方法、旅游研究伦理、问卷设计、研究报告撰写英语术语的内涵，并能熟练运用 专业英语进行文献搜索、阅读与理解、引用、写作规范的摘要，用APA格式写作论 ě 同时，课程还结合实际，详细讲授自改革开放以来我国旅游发展进程，强调了我 国特色社会主义发展的优越性，以及当前文旅融合的特殊时代使命，通过课程的讲授 尽可能提升学生的文化自信和国家认同感。 四、教学内容及要求 Chapter 1 Introduction Objectives: After studying this chapter,the studentsshould be able to: Discuss the nature of tourism as a discipline Understand the role of research in tourism Distinguish between the various types of research 2
2 also required to have a good command of the approaches of tourism marketing, the operating models of tourism entrepreneurs. Learning this course will provide the frame and a guideline for students’ further study of other subjects related to tourism management. 三、课程性质与教学目的 《旅游综合英语》是旅游管理本科生培养的一门专业选修课，是在旅游概论等课 程的基础上，了解旅游研究作用及地位、研究范式、数据来源、定性研究与定量研究 研究方法、旅游研究伦理、问卷设计、研究报告撰写英语术语的内涵，并能熟练运用 专业英语进行文献搜索、阅读与理解、引用、写作规范的摘要，用ＡＰＡ格式写作论 文。 同时，课程还结合实际，详细讲授自改革开放以来我国旅游发展进程，强调了我 国特色社会主义发展的优越性，以及当前文旅融合的特殊时代使命，通过课程的讲授 尽可能提升学生的文化自信和国家认同感。 四、教学内容及要求 Chapter 1 Introduction Ｏbjectives: After studying this chapter, the students should be able to: Discuss the nature of tourism as a discipline Understand the role of research in tourism Distinguish between the various types of research
Outline the steps involved in research process Identify the phases of the writing process as applied to tourism research. Contents: 1.Define tourism and appreciate it is status as one of the world's most important economic sectors. 2.Describe the factors that have hindered the development of tourism studies as an area of academic investigation. 3.Explain the importance of theory in the development of an academic discipline 4.Identify the four platforms'that have characterized the evolution of tourism studies to date,and indicate how this evolution reflects the growing maturity of this field of study 5,Discuss the growth of tourism as a university-based field of study 6.Describe the importance and growth of refereed tourism journals as a core indicator of development in the field of tourism studies 7,Appreciate the distinctive and mutually reinforcing roles of universities and community colleges in the provision of tourism education and research Definitions and requirements: Understand the role of research in tourism:Distinguish between the various types of research paradigm. 3
3 Outline the steps involved in research process Identify the phases of the writing process as applied to tourism research. Contents: 1、Define tourism and appreciate it is status as one of the world’s most important economic sectors. 2、Describe the factors that have hindered the development of tourism studies as an area of academic investigation. 3、Explain the importance of theory in the development of an academic discipline 4、Identify the four ‘platforms’ that have characterized the evolution of tourism studies to date, and indicate how this evolution reflects the growing maturity of this field of study 5、Discuss the growth of tourism as a university-based field of study 6、Describe the importance and growth of refereed tourism journals as a core indicator of development in the field of tourism studies 7 、 Appreciate the distinctive and mutually reinforcing roles of universities and community colleges in the provision of tourism education and research Definitions and requirements: Understand the role of research in tourism; Distinguish between the various types of research paradigm
Problems and application: 1.Describe the terms:qualitative research;quantitative research; induction;deduction;pure research;applied research 2.Discuss(#1.3.9onp.27) 3.Describe the elements of the research process Teaching means and approaches: Imparting through multimedia Chapter2 theoritical paradigm for tourism study Objectives: 1.Describing the major theoretical paradigms that inform tourism research 2.Discuss the differences between each of the theoretical paradigms 3.Explain the consequences of these differences for the conduct of tourism research Contents: 1.the defination of theoritical paradigm 2.the ontological,epistemological and methodological base of positivism paradigm 3.the ontological,epistemological and methodological base of interpretive social science paradigm 4.the ontological,epistemological and methodological base of critical 4
4 Problems and application: 1. Describe the terms: qualitative research; quantitative research; induction; deduction; pure research; applied research 2. Discuss (#1.3 & #1.9 on p. 27) 3. Describe the elements of the research process. Teaching means and approaches: Imparting through multimedia Chapter2 theoritical paradigm for tourism study Objectives: 1. Describing the major theoretical paradigms that inform tourism research 2. Discuss the differences between each of the theoretical paradigms 3. Explain the consequences of these differences for the conduct of tourism research Contents: 1. the defination of theoritical paradigm 2. the ontological ,epistemological and methodological base of positivism paradigm 3. the ontological ,epistemological and methodological base of interpretive social science paradigm 4. the ontological ,epistemological and methodological base of critical
theory paradigm 5.the ontological,epistemological and methodological base of feminist perspective paradigm 6.the ontological,epistemological and methodological base of postmodern paradigm 7.the ontological,epistemological and methodological base of chaos theory paradigm Definitions and knowledge: Key knowledge:the consequences of these differences for the conduct of tourism research Difficult knowledge:the major theoretical paradigms that inform tourism research Problems and applications: 1 in your own words,what is paradigm and ontology,epistemology and methodology 2 why is it important to have an understanding of the various paradigms for scientific inquiry? 3 in your opinion,is one paradigm's approach better than the others?justify your opinions 5
5 theory paradigm 5. the ontological ,epistemological and methodological base of feminist perspective paradigm 6. the ontological ,epistemological and methodological base of postmodern paradigm 7. the ontological ,epistemological and methodological base of chaos theory paradigm Definitions and knowledge: Key knowledge: the consequences of these differences for the conduct of tourism research Difficult knowledge: the major theoretical paradigms that inform tourism research Problems and applications: 1 in your own words, what is paradigm and ontology, epistemology and methodology: 2 why is it important to have an understanding of the various paradigms for scientific inquiry? 3 in your opinion, is one paradigm’s approach better than the others? justify your opinions
4.why is it necessary for a researcher to ensure that research projects are informed by the "right "theoretical paradigm? 5.Teaching means and approaches: 6. Imparting through multimedia Chapter3 Data Source for Tourism Research Objectives: 1.Describe the major primary and secondary data source for use in tourism research 2.Describe the advantages and disadvantages for primary and secondary data source for use in tourism research 3.Basic understanding of content analysis Contents: 1.two types of date source for tourism research 2.primary data soure for tourism research:advantages and disadvantages; 3.secondary data soure for tourism research:advantages and disadvantages; 4.key sources of secondary data for touism research. Definitions: primary data soure for tourism research secondary data soure for tourism research Problems and applications: 6
6 4. why is it necessary for a researcher to ensure that research projects are informed by the “right ”theoretical paradigm? 5. Teaching means and approaches: 6. Imparting through multimedia Chapter3 Data Source for Tourism Research Objectives: 1. Describe the major primary and secondary data source for use in tourism research 2. Describe the advantages and disadvantages for primary and secondary data source for use in tourism research 3. Basic understanding of content analysis Contents: 1.two types of date source for tourism research 2.primary data soure for tourism research:advantages and disadvantages; 3.secondary data soure for tourism research:advantages and disadvantages; 4.key sources of secondary data for touism research. Definitions: primary data soure for tourism research ;secondary data soure for tourism research Problems and applications:
1 what are the main advantages and disadvantages of primary data sources? 2.what are the main advantages and disadvantages of secondary data sources? 3.define each of data sources,then describe when you might use each type of source and why? 4 in your opinion,is the perversity in data sources problematic for researchers? Explain your answer Chapter4 the Ethic of Tourism Research Objectives: 1.understand the need for ethics in tourism research 2.tourism researcher's responsibilities to society,to the scientific community,to research participants,to sponsors 3.explain the need to be ethical 4.understand the concepts of reciprocity and reflexity Contents: 1.Ethical consideration in tourism research 2.Major ethical guidelines in the conduct of research 3.The tourism researcher's ethical responsibilities to society 4.The to research participants 5.The importance of anonymity and confidentiality 6.The tourism researcher's ethical responsibilities to sponsors Definitions
7 1 what are the main advantages and disadvantages of primary data sources? 2. what are the main advantages and disadvantages of secondary data sources? 3.define each of data sources, then describe when you might use each type of source and why? 4 in your opinion, is the perversity in data sources problematic for researchers? Explain your answer Chapter4 the Ethic of Tourism Research Objectives: 1. understand the need for ethics in tourism research 2. tourism researcher’s responsibilities to society ,to the scientific community, to research participants,to sponsors 3. explain the need to be ethical 4. understand the concepts of reciprocity and reflexity Contents: 1. Ethical consideration in tourism research 2. Major ethical guidelines in the conduct of research 3. The tourism researcher’s ethical responsibilities to society 4. The to research participants 5. The importance of anonymity and confidentiality 6. The tourism researcher’s ethical responsibilities to sponsors Definitions :
tourism researcher's ethical responsibilities Problems and applications: 1.What key items are ineluded in the Codes of ethies? 2.What information does the Informed consent need to provide? 3.Written assignment Two: Suppose you are doing a research on the application of a new service method in an amusement park,you will need to know the perspectives from both the customers and staff.Please compose an informed consent.Be sure that all the necessary information required in the consen should be included in your consent form.Take Figure 4.2 as an example,if needed. Teaching means and approaches: Imparting through multimedia Chapter5 Methodological considerations for tourism research Objectives: 1.describe the difference between emic and etic approach to data collection 2.explain the difference between qualitative and quantitative methodologies 3.explain the use of mixed method approach 4.distinguish between various types of sampling 5.outline the need for reliability and validity in research
8 tourism researcher’s ethical responsibilities Problems and applications: 1. What key items are included in the Codes of ethics? 2. What information does the Informed consent need to provide? 3. Written assignment Two: Suppose you are doing a research on the application of a new service method in an amusement park, you will need to know the perspectives from both the customers and staff. Please compose an informed consent. Be sure that all the necessary information required in the consent should be included in your consent form. Take Figure 4.2 as an example, if needed. Teaching means and approaches: Imparting through multimedia Chapter5 Methodological considerations for tourism research Objectives: 1. describe the difference between emic and etic approach to data collection 2. explain the difference between qualitative and quantitative methodologies 3. explain the use of mixed method approach 4. distinguish between various types of sampling 5. outline the need for reliability and validity in research
6.understand the various types of triangulation and their purpose in tourism research 7.discuss the role of pilot studies in the process of conducting tourism research Contents: 1.Emic and Etic perspectives 2.Qualitative versus Quantitative methodologies 3.Differences between Qualitative and Quantitative methodologies Definitions: types of sampling;reliability and validity in research;triangulation; qualitative and quantitative methodologies Problems and applications: 1.What are the main differences between qualitative and quantitative methodologies? 2.Define non-random and random samplings. 3.What are the major sampling approaches used in these two samplings? Teaching means and approaches: Imparting through multimedia 9
9 6. understand the various types of triangulation and their purpose in tourism research 7. discuss the role of pilot studies in the process of conducting tourism research Contents: 1. Emic and Etic perspectives 2. Qualitative versus Quantitative methodologies 3. Differences between Qualitative and Quantitative methodologies Definitions: types of sampling; reliability and validity in research; triangulation; qualitative and quantitative methodologies Problems and applications: 1. What are the main differences between qualitative and quantitative methodologies? 2. Define non-random and random samplings. 3. What are the major sampling approaches used in these two samplings? Teaching means and approaches: Imparting through multimedia
Chapter6 Qualitative methods and tourism research Objectives: Master the criteria that define qualitative research;principle of unstructured /in-depth interviews,advantage and disadvantages of unstructured /in-depth interviews;process of semi-structured interview,focus group,participation observation,Delphi ,longitudinal studies,case studies,action studies, documentary research,non-sexist research advantage and disadvantages of semi-structured interview Contents: 1.Qualitative Methodology and Symbolic interactionism 2.grounded theory 3.phenomenology 4.heuristic research 5.ethnomethodology 6.ethnography 7.inconstructive interview and semiconstructed interview 8.Some hints for interview etiquette 9.Participant-observer 10.focus group 11.Longitudinal studies 10
10 Chapter6 Qualitative methods and tourism research Objectives: Master the criteria that define qualitative research; principle of unstructured /in-depth interviews, advantage and disadvantages of unstructured /in-depth interviews; process of semi-structured interview, focus group, participation observation, Delphi ,longitudinal studies, case studies, action studies, documentary research, non-sexist research advantage and disadvantages of semi-structured interview Contents: 1. Qualitative Methodology and Symbolic interactionism 2.grounded theory 3.phenomenology 4.heuristic research 5.ethnomethodology 6.ethnography 7.inconstructive interview and semiconstructed interview 8. Some hints for interview etiquette 9. Participant-observer 10.focus group 11. Longitudinal studies
