Exporting and international lization Given that the firm you are working for fits with the profile of a completely uninterested firm HoW do you help the firm to be interested in exporting · Persona/ effort External information Strategy Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 8-9 Exporting and Internationalization Given that the firm you are working for fits with the profile of a “completely uninterested firm” How do you help the firm to be interested in exporting? • Personal effort • External information • Strategy