Exporting and international lization Given that the firm you are working for fits with the profile of a partially interested firm How do you help the firm to be interested in exporting? Personal effort External information Strategy Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 8-10 Exporting and Internationalization Given that the firm you are working for fits with the profile of a “partially interested firm” How do you help the firm to be interested in exporting? • Personal effort • External information • Strategy