MEDIA TEN RW Strategic Media Intelligence 三@□NEWS Mass Media Effects and Uses "To find something comparable,you have to go back 500 years to the printing press,the birth of mass media Technology is shifting power away from the editors,the publishers,the establishment,the media elite.Now it's the people who are taking controRupert Murdoch,qod in Wired,July 2006 Agenda setting 主讲教师：王积龙Mass Media Effects and Uses Agenda setting 主讲教师：王积龙