COULD YOU HURRY AND FINP A CURE FOR CANCER? THAT WOUL BE SD MUCH EASIER THAN PREVENTION Agenda setting theory theory that the mass-news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them. Agenda-setting theory's central axiom is salience transfer,or the ability of the mass media to transfer importance of items on their mass agendas to the public agendas. MEDIA TEN RW Strategic Media Intelligence E自回NEWS Agenda setting theory  The Agenda-setting theory is the theory that the mass-news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them. Agenda-setting theory’s central axiom is salience transfer, or the ability of the mass media to transfer importance of items on their mass agendas to the public agendas